OUR FULL STORY

Our story begins with resilience.

Our father came to the United States on a false job offer. In Mexico, he was a trained architectural engineer—but here, he had no choice but to labor in roofing just to survive. Within a short time, he started his own roofing business, laying the foundation for what would become our path.

As his two sons, we were introduced to the trades early—learning on job sites before most kids had their first job. When circumstances changed and our father was no longer in the picture, our mother raised us alone, despite facing life-threatening health challenges. Watching her fight to survive gave us clarity: we needed to build something greater—not just for ourselves, but for our community.

At 19, we now run a group of businesses that span roofing, contracting, real estate investment, and property development. We started with Three Pines Roofing, known for integrity and quality. That led us to development work, and soon after, flipping homes and structuring real estate transactions. Along the way, we’ve reinvested into our people—paying six figures to our contractors even through the slow seasons.

But this goes far beyond business.

We’re focused on helping Latino Americans—especially those in construction—transition from laborers to owners. We’re here to break generational patterns, create access to high-leverage opportunities, and show that even if you come from nothing, there is always a way forward.

For us, it’s not just about profit. It’s about building a blueprint for freedom—for our family, and for those who’ve never been told it’s possible.

Mastering the Trifecta: Plan, Build, Preserve

Three Pine Mission

We aren't for everyone, because if everyone we're willing to sacrifice their life to purpose and truth, everyone would do it. Furthermore Three Pines can be breaken down from product to team members who devote their lives to mastering themselves and the trifecta Plan, Build, Preserve.

Apparel

Three Pines Principles

  • PLAN

    I. Work only in the long term vision. Every step taken, every action is made while forseeing the following course of action. Mastering the planning seection ensures the right execution of building and preserving.

  • BUILD

    II. Quality trancends past our product, it reflects in our people. From planning, the execution of our product and team precurses the long term vision and upholding the ability to forsee the creation of an entity that last.

  • PRESERVE

    III. We do it right, or not at all. We don't take shortcuts, because nothing good ever came from things that come easy. The execution of planning and building ensures that what three pines creates is of quality, will last, and made right or not all, as it binds together what it means to be Three Pines

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